Customer Profile
I will be profiling a stereotypical person that I see using
my product down to a singular person. Not a type of person, but a single
person. I see this person being a mom that is not traveling alone. There is a
lot of planning going into making the itinerary for their family trip and they
want everything to go perfectly smoothly. They have had horrible experiences
traveling before and most of it was out of their hands. They have been jaded by
horrible customer service and are expecting the worst of the worst when they
deal with anyone from the airline they are traveling with. They would have taboos
against certain airlines, but they have yet to find one that they are fond of.
Outside of these bad experiences I see this person being extremely cautious and
having a lot of responsibilities. The reason they would be my customer is because
I would offer them a peace of mind that they would find hard to get anywhere
else.
This woman would like to watch Ellen and have a husband that works in
Finance. There would not be a single thing out of place in her house. Christmas
dinner would be held at their home and they would have a Golden Retriever. Two
children, one named Johnny and the other Sara (without an h). They feel
pleasant to be around but for some reason you feel that you are constantly
being judged. Her kids go to private school and they have a Florida Prepaid Account
for the kids. There is also a good chance that this person voted for Trump, but
her husband didn’t want to be bothered to go out and vote. There is a lot of work
that goes into keeping a household so well kept together and they take
waaaaaaay toooo much pride in it. Probably a few family scandals that nobody
knows about.
I don’t have too much in common with this customer profile
because I am a reckless college student. However, we do have a similar distaste
for the airline industry. I don’t think that this is a coincidence because
everyone who travels relatively often has similar points of view on this
subject.
Nicholas,
ReplyDeleteI enjoyed reading your post. You went into great detail on some very particular attributes of your avatar and I thought that was creative and funny. I also liked how you said that you don't have a lot in common with this avatar but the one thing you have in common was the issue with the airline industry that you are looking to solve.
-Kerry
Hey Nicholas!
ReplyDeleteI like that you were able to pinpoint your customer avatar so specifically. I like the detail that you put into your avatar's life as I can now imagine that person quite easily. Being a person who travels fairly often, I agree with your sentiments. All in all, great work keep it up!