Friday, February 9, 2018

Solving the Problem


The problem that I have identified is the lack of options for people who have been stranded at an airport. This could be because of weather delays, cancellations, etc. I have personally experienced the inconvenience and hardship that airlines can put you through when you’re in a city all by yourself and can’t get home in the foreseeable future. During my time loathing the airline industry in this airport I realized that if I had the money to spend, I would pay big bucks for someone to get me home faster than I was expecting to.

The service that I have been developing is a fast pace and flexible airline that will have flights going around the clock and will provide solutions to people as they need them. During my time interviewing others, that I know would possibly use a service like this, I narrowed my focus onto a specific set of consumers. This service would thrive if it was focused on high profile individuals or business professionals. Money is not as tight for these people and they could afford a service like this. They would also more likely need it. Their lives are much more spontaneous and they don’t plan months in advance like common travelers.

1 comment:

  1. So I have to ask: did you interview any business professionals, and if so did they say that they would use your product? I'd be curious to know, because I can definitely foresee them paying more to have some stability in their flight departures and arrivals. I also wonder if you would do anything else to make your airline more competitive, like sell free drinks or roomier seats? Overall I can tell you did a lot of research on this, I hope you can find another opportunity with a healthy market.

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